Our Story

Learn about Jax's mission to help kids with cancer.

Our Mission

Inspire people to believe in themselves

Our brand was inspired by my son, Jax, who told me, “Yeah, I’m strong” when I asked if he was feeling up to his radiation treatment one day. My son had brain cancer, and those simple words changed my entire outlook on this fight with cancer, and his bright, powerful attitude has made me, our family, and our community stronger. After a yearlong battle with brain cancer on August 1st, 2021, Jax passed but his spirt continues. So, it is time to express his strength, share it with the world, and empower others to believe that they too are strong and that, together, there is nothing we cannot overcome in all of life’s challenges..

Jax wanted to help other kids with cancer so we created Customize for a Cause to offer a platform to customize YOUR child’s clothing and share with you the profits. To learn more send us an email at jax@imstrong.us

IMSTRONG brand is an extension of Jax’s brave sprit. He consistently shows anyone he meets how to tackle anything that comes his way. The IMSTRONG brand we felt, inspires people to believe in themselves so much, that when you wear it you feel like you can overcome anything.

We welcome organizations and support groups both nationally and locally to support our mission and email us at partnership@imstrong.us to discuss ways together we can help support our shared missions.